Audiolife Powers Direct-to-Fan Distribution of My Generation Remix, Advertised During Super Bowl XLIV by FLO TV and Dipdive
LOS ANGELES–(BUSINESS WIRE)–Audiolife, the leader in direct-to-fan e-commerce, made its own Super Bowl history yesterday by powering the digital distribution of “My Generation Remix” available at Dipdive and advertised by FLO TV during Super Bowl XLIV.
FLO TV brought together the iconic rock band The Who and the acclaimed superstars will.i.am and Slash for a memorable piece titled “My Generation Remix,” and introduced it as part of its Super Bowl advertising campaign. Fans can download the song for $1.29 at http://mygeneration.dipdive.com/ecommerce, and all proceeds benefit Haiti Earthquake Response Efforts through Oxfam America. Audiolife powers the digital distribution of “My Generation Remix” and serves as the exclusive digital e-commerce engine for Dipdive.
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